Adam is an experienced writer with years of experience in the gambling industry. He has worked as a content writer and editor for five years on sites such as Oddschecker, CoinTelegraph and Gambling Industry News,...
Read Full BioPlaytech has announced its entry into West Virginia online casinos, expanding its presence in the US to four states.
The gaming developer is already active in Pennsylvania, New Jersey, and Michigan. In West Virginia, it has partnered with DraftKings, BetMGM, Rush Street Interactive (BetRivers), and Delaware North’s Betly (RSI). It is likely to collaborate with other companies in the future.
In a company statement posted on Playtech’s website, Jonathan Doubilet, VP U.S. Business Operations, commented, “Our expansion into this regulated iGaming state reflects our strong strategic focus on delivering engaging, innovative, and responsible entertainment to players, while supporting our partners with the latest in gaming technology.
“Supporting our customers across all regulated states and countries in which they operate is at the heart of what we do. The trust and confidence they place in us as an agile and scalable partner is what helps in meeting the demands of the ever-expanding US iGaming industry.”
Regulated States Creating New Opportunities
The move into West Virginia means Playtech is now operational in four of the seven states that have legalized online casinos. As more states consider legislation, it marks an area for potential growth for gaming developers.
Massachusetts and Ohio lawmakers are also considering bills to bring legal iGaming to the states. Indiana, Maine, and Arkansas also introduced bills this year, but attempts to pass the legislation failed.
There are additional efforts in New York, Maryland, and New Hampshire, but opposition remains.
Playtech saw revenue increase 10% in 2024, mainly due to expansion in the US. Any states that successfully pass legislation would be earmarked as targets for future growth.
Playtech: A Leader In Game Suppliers
The company is estimated to hold around a quarter of the market share for iGaming software. It has been dominant in Europe, with a strong presence in the continent’s biggest gambling markets: the UK, Italy, and Spain.
Last year, the company generated €848 million ($991 million), with €754.3 million of that from the B2B segment. That marked a 10% increase from 2023, with growth in the Americas up 22%. The company sold Snaitech, its sports betting platform in Italy, to Flutter, signaling increased focus on the B2B side of the business.
As well as entering more states in the US, Brazil’s newly regulated market is also an area targeted by the company. It also partnered with Betway in South Africa last year to further enhance its global reach.
CEO Confident About The Future
Commenting on the financial results from last year, CEO Mor Weizer said, “2024 was a landmark year for Playtech. We successfully reached an agreement to sell Snaitech to Flutter Entertainment, delivering significant value to our shareholders while enabling Playtech to refocus predominantly on its core strengths as a pure-play B2B business.”
Weizer also noted the growth in North America and plans for future expansion, stating, “Meanwhile, our expansion in the US and Canada continues to gain momentum as we sign up and launch with a growing list of operators.
“The combination of Playtech’s industry-leading technology with its exposure to attractive markets underpins our confidence in the Group’s new medium-term targets. We are excited about the future and the many opportunities ahead.”
