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Read Full BioBragg Gaming announced that it will integrate its gaming content at Fanatics Casino in Michigan, Pennsylvania, and New Jersey.
Fanatics Casino recently launched its standalone app in the three states, as well as West Virginia. A press release announcing the partnership claims Fanatics is “America’s fastest-growing online casino.”
Kieron Shaw, Manager of the company’s Casino Games Content commented: “We’re thrilled to partner with Bragg Gaming Group to bring their diverse and engaging iGaming content to our players in New Jersey, Michigan, and Pennsylvania.”
“This collaboration is a significant step in our strategy to expand our iGaming offerings and capitalize on the substantial growth projected for these key markets.
“Bragg’s impressive catalogue, including titles from Wild Streak Gaming and their third-party studio partners, along with their innovative promotional tools, will undoubtedly enhance the gaming experience for our users and help us springboard our presence across these important states.”
Fanatics Expansion In Gambling Industry Continues
Fanatics Betting and Gaming launched in 2021, and the company accelerated its growth in the market through the acquisition of PointsBet in 2023.
The company now says that “Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S.”
The launch of the Fanatics Casino app and partnership with Bragg marks an increased focus on the lucrative iGaming market.
Pennsylvania, Michigan, and New Jersey online casinos all generated over $2 billion in gross gaming revenue last year.
Fanatics is estimated to hold roughly 5% of the market share in the three states, trailing behind leading operators BetMGM, FanDuel, and DraftKings. Together, these three operators have between 70-80% of the online casino market.
The company hopes the launch of its standalone app and integration of Bragg’s games can close the gap on the gaming giants.
Bragg Expanding Its Reach In US Market
The deal also continues Bragg Gaming’s expansion into the US casino market. The company expanded its partnership with Caesars earlier this year and announced last month that it had signed a deal with Hard Rock Bet to develop exclusive online casino games.
The company also provides its gaming services to BetMGM at its online casinos in Pennsylvania.
Commenting on the deal with Fanatics, Matevz Mazij, CEO of Bragg Gaming Group, stated, “With its history of connecting sports fans with merchandise they love and with sports betting and the strong cross-sell between sports betting and iGaming, this launch represents a great opportunity to showcase Bragg’s amazing titles across the three biggest iGaming markets in the U.S.”
“We look forward to developing our relationship as a key partner of Fanatics Betting and Gaming in the North American market as we continue the roll-out with regular new game releases planned.”
In addition to expanding its presence in North America, the company has entered into the newly regulated market in Brazil and other Latin American markets.
In total, the company says it “is licensed, certified, or otherwise approved and operational in over 30 regulated iCasino markets globally,” with a significant presence in Europe as well as the Americas.
