New betting sites are constantly launching in the UK, but not all are worth your time and money.
We’ve recommended the new UK betting sites offering the best bonuses, superb odds value, and deeper markets than established sites. Get more for your money on every sport from football, horse racing, rugby and others with these top brands:
What to Look for at the Best New Betting Sites
Finding the best new betting site isn’t just about whether you can place bets on your favourite sport. Factors like new customer promotions, bookmaker design, and market variety can make a big difference to your experience.
Don’t settle for anything less than top platforms. Before signing up, use our checklist of key features and attributes that make these new betting sites worth your time.
Why Choose New Sports Betting Sites
- ✅ Modern designs with fresh layouts that work across all devices.
- ✅ Platforms with the latest features, like live streaming, cash-out, bet builders, and in-play betting.
- ✅ Excellent user experience to easily browse odds and place bets.
- ✅ New betting site promotions that offer more bonus money and free bets regularly.
- ✅ Wide market variety, covering all UK sports plus global competitions and leagues.
Red Flags to Avoid
- ❌ Unsecured networks
- ❌ Poor customer support coverage/channels
- ❌ Limited payment options
Top New Betting Site in the UK Overall: BetMorph
“You’ll be hard-pressed to find a market that BetMorph’s sportsbook doesn’t cover, as it lets you bet on more than 80 sports and esports in the UK and globally.”
BetMorph stands out as our best new betting site overall due to covering more than 65 traditional markets, including football, tennis, rugby, and cricket. Plus, it offers niche sports like archery, curling, squash, volleyball, sailing, and many others.
The live betting platform is a standout feature too, offering around 15 live sports markets nearly 24/7 due to its extensive global coverage. The extras like match tracking, live streaming, and cash-outs are a nice touch as well.
Latest Bonuses Available at the Best New Sportsbooks
Brand new betting sites in the UK offer loads of bonuses to grab your attention and get your business. Here, we’ve looked at some of the most common bonuses available at the best new sportsbooks.
| Bonus | What It Is | Example |
|---|---|---|
| Welcome Bonus | A reward for new users when they sign up and make their first deposit. | £100 Deposit Match – Get £100 when you deposit £100. |
| Free Bet | A wager given by a sportsbook, allowing you to place a bet without using your own funds. If it wins, you usually keep the profits (but not the stake). | Bet £10, Get a £30 Free Bet – Place a £10 qualifying bet and receive £30 in free bets to use on any market. |
| Cashback | A refund of a percentage of your losses over a set time frame. | 10% Weekend Cashback – Get back 10% of losses on weekends. |
| Odds Boost | Enhanced odds on certain bets to increase potential returns. | 1.5x Comb Boost – Combine bets for 1.5x better odds. |
| VIP/Loyalty | Ongoing rewards for regular players, often including free bets or gifts. | Earn points every time you bet. Climb through loyalty levels to unlock weekly free bets, priority customer support and even event tickets |
| Sports Tournament | A leaderboard-based competition where users earn points by betting, with prizes awarded to top performers over a fixed period. | £25,000 Premier League Leaderboard – Place real money bets on Premier League matches to climb the leaderboard and win a share of £25K. |
Top New Betting Site for Bonuses: Midnite
“Midnite’s VIP club gives you more ways to earn ongoing bonuses and rewards than the average UK bookmaker.”
If bonuses are a priority for you, Midnite is a new betting site that is not to be overlooked. It kicks things off with a generous welcome match bonus package, and it keeps getting better with loads of ongoing offers.
The range of payment options make it easy to get started here too, including debit cards, Skrill, Neteller, Google Pay, and Apple Pay if you’re on mobile.
Sports Available at New Sports Betting Sites
New sports betting sites in the UK offer a huge range of sports to bet on, and we’ve highlighted 10 of the best below.
At all our recommended sportsbooks, be that newer sites or even non-UK betting sites, they’ll offer odds on unique events and niche sports that many older, traditional bookmakers overlook.
Football
The most watched, played, and popular sport to bet on at new betting sites in the UK.
Odds are available pretty-much 24/7 on top national leagues like the Premier League and Championship. As well as leagues around the world such as LaLiga, Bundesliga, Ligue 1, Serie A, CAF Champions League, Brazilian Serie A, and Liga Profesional Argentina.
Top bet-types: 1×2, Both Teams to Score, Correct Score.
Top competitions: Premier League, Champions League, FA Cup.
Horse Racing
A staple for UK bettors, with daily races across the country as well as international events. Keep an eye out for popular race tracks Haydock, Chester, York, Wolverhampton, Churchill Downs, Flemington, Meydan, and Longchamp.
Top bet-types: Race Winner, Each-way (place), Lucky-15.
Top meets: Cheltenham Festival and Grand National.
Tennis
Fast-paced singles and doubles action on year-round tournaments. Grand Slams, ATP, and WTA events attract some big numbers at new UK betting sites and have great betting opportunities.
Top bet-types: Match Winner, 1st Set Winner, Game Handicap.
Top competitions: Wimbledon, US Open, ATP Finals
Golf
Betting on golf gives you the chance to back the outright winner of tournaments including top golfers like Scottie Scheffler and Rory McIlroy. But there are loads of other ways to bet at the latest betting sites in the UK too. This includes player performance, round betting, head-to-head matchups, and top finishes.
Top bet-types: Winner, 1st Round Leader, Three-Ball.
Top tournaments: The Masters, Ryder Cup, The Open Championship.
Cricket
If you’re into cricket, Test matches and T20 leagues bring lots of betting activity. The Indian Premier League and One-Day Internationals are always available as well, whether you’re betting on match results or predicting outright winners in advance.
Top bet-types: Win, Draw No Bet, Top run Scorer.
Top competitions: The Ashes, IPL, ICC World Cup.
Boxing and MMA
Combat sports are up there with the best at online betting sites that are new to the UK scene. Known for its method of victory bet markets, you can predict whether there will be a knockout, submission, or decision to determine the result.
Top bet-types: Bout Winner, Method of Result, Round Betting.
Top events: Title fights, UFC Main Event, Fight Night.
Darts
Luke Littler burst onto the scene a couple of years ago and ignited an even bigger following of darts fans in the already lively community. The sport is fast-growing and one of the most exciting to bet on at new sport betting sites due to its unpredictability.
Top bet-types: Match Winner, Correct Score, No. 180s, Nine Dart Finish.
Top competitions: PDC World Championship, Premier League Darts, UK Open.
Rugby Union and League
Rugby combines tactics and fast-paced play with a variety of ways to bet across Union and League. Both of which are readily available at all top new betting sites in the UK. Predict the winner, set an 80 minute handicap, or choose your Try scorers to mix up your options.
Top bet-types: Match Winner, First Try Scorer, Hat-trick.
Top competitions: Six Nations, World Cup, Super League Grand Final.
American Sports Leagues
You’re either a fan of American sports leagues and follow them, or you’re not. They’re a bit like Marmite, but the main thing is the best new betting sites will always offer odds to dip into or go as deep as you like. The NFL, NBA, MLB, and NHL dominate the betting scene, but you can also bet on the MLS, NASCAR, and College sports.
Top bet-types: Match Winner, Spread, Total Points.
Top events: Super Bowl, NBA Finals, World Series.
Esports
Esports have exploded in the UK thanks to games like EA FC, Counter-Strike, League of Legends, and Dota 2. The momentum shows no signs of slowing down and they bring loads of betting opportunities with them.
Top bet-types: Match Winner, Handicap, Correct Score.
Top tournaments: CS:GO Majors, IEM Cologne, League of Legends World Championship, Dota 2 The International.
Other
You’ll find various other markets at brand new betting sites and it is one of the areas where operators separate themselves from the more established bookies. This includes everything from a solid range of virtual sports, greyhounds, futsal, badminton, handball, as well as entertainment and political betting.
Live Betting: Bet in Real-Time with the Best New Betting Sites
New UK betting sites are fresh to the market, and one of the services they prioritise is live betting in-play. It’s a feature that bettors love to see, as it brings a whole host of benefits that can make your experience more enjoyable and profitable. Here’s why:
- Take Advantage of Latest Odds: Odds change constantly during matches, which lets you benefit from any swings towards one team or the other.
- Make Decisions On-the-Fly: Place bets based on the current action, like team performance, game momentum, and conditions.
- Cash-Out Bets: Cut your losses if things aren’t going your way, or lock in a portion of profit but you don’t want to let it ride until the final whistle.
- Live Streaming and Match Tracking: Watch games live and track stats like possession and shots on goal. Some new betting sites also offer text commentary to keep up with the action when streaming is unavailable.
- Unique Bet Types: Place bets on in-game scenarios that aren’t available before kick-off, like next goal scorer, whether a team will win the quarter/half, or make a comeback from behind.
💡 Did You Know? Live options at new betting sites differ depending on the sport. If you’re into football, you might see next goal or penalty markets, while tennis bettors can bet on the winners of individual games or sets.
Payment Methods for Fast Transactions at New Betting Sites
All new sports betting sites in the UK partner with the latest banking providers to offer convenient payments. These are often more modern and up-to-date compared to long-established sportsbooks with outdated methods.
Here are the best options for deposits and withdrawals at new UK betting sites with transaction times, so you can weigh-up your options.
| Payment Method | Deposit Time | Withdrawal Time |
|---|---|---|
| Credit / Debit Cards | Instant | 2-3 days |
| Cryptocurrency | Instant | 1 hour |
| E-Wallets | Instant | 1-2 days |
| Bank Transfer | Instant | 5-7 days |
| Prepaid Voucher | Instant | N/A |
💡 Quick Tip: If fast deposits and withdrawals are your priority, take a look at the best Crypto betting sites for a selection of the highest ranked in the UK.
Why Choose New Sports Betting Sites
There are lots of reasons why you might opt for, or switch to new sports betting sites. Many punters are leaving older providers who split their focus between high street shops and online platforms, which can dilute the experience and promotions.
We’ve picked a few of the most popular reasons why new betting sites are quickly becoming the go-to choice for savvy bettors, and once you learn the benefits, we’re confident you’ll see that it’s a no-brainer.
User Experience
Fresh, clean designs with intuitive interfaces, designed for mobile users first. The latest betting sites in the UK have optimised platforms and apps that make betting simple and fast the way it should be.
New Features
Cutting-edge tools at new betting sites in the UK like bet builders, cash-out options, live streaming, real-time stats, and in-play betting make the new online betting site experience more engaging and modern. If you’re looking for cool new features from your sportsbook, you can also check out the best international betting sites, which offer a different experience to those in the UK.
Generous Welcome Offers
Brand new betting sites offer bigger match deposit percentages, higher bonus amounts, and loads of free bets compared to what you’ll find with older brands.
More Competitive Odds
Better-value odds with less juice (vig), giving you a chance to make more profit on your successful bets.
Unique Market Selection
Niche sports, esports, virtuals, and special bets that traditional bookies might not bother with.
Faster Payments
Betting sites which are new to the UK market include bookmakers that accept credit cards, as well as other payment methods like PayPal, Skrill, Apple Pay, and Google Pay, with quicker withdrawal times and faster processing.
Rewarding Loyalty Programs
VIP perks and loyalty systems offering cashback and long-term benefits that older sites don’t provide. New sport betting sites make you feel more valued as a customer and regularly reward your activity.
Are New UK Betting Sites Safe?
New online betting sites in the UK are safe, legit and operated by reputable companies. Here are a few safety points to look for and why you can trust our recommended bookies.
Player Protection Tools
You’ll find betting sites that are new to the UK market are big on responsible gambling. This includes deposit limits, self-exclusion options, and reality checks.
Transparent T&Cs
Nowadays, new UK sports betting sites go above and beyond to offer clear and easy to understand terms and conditions.
Things like wager-free bets and offers with minimal rules make it easier to know what you’re getting into and have a higher satisfaction rate. This way, there’s no catches or hoops to jump through to get what you’re entitled to in as straightforward a way as possible.
Advanced Security
Top new sports betting sites for UK bettors come with robust, built-in security measures, including running on secure servers with encryption.
They also make use of two-factor authentication (2FA) and fraud detection software to keep your personal and financial details safe.
Secure Payment Methods
Before new betting sites launch in the UK, they partner with trusted payment providers like Visa, PayPal, Skrill, Neteller, and Trustly to make sure your deposits and withdrawals are fast and secure.
Most also support newer methods like Apple Pay/Google Pay for added safety.
💡 Quick Tip: If safety and anonymity are the main things you’re looking for in an operator, check out the top no verification betting sites.
FAQs
The best new betting site in the UK is Mad Casino due to its flexible payment options and variety of mainstream and niche sports with both pre-match and live markets. The live calendar, event viewer, and results system are ideal for browsing upcoming event odds and viewing outcomes of any sport.
Most new betting sites have a welcome bonus that you can claim when you sign up for the first time. Bookmakers like BullSpins and BetFoxx offer free bets when depositing.
Yes, new UK betting sites are safe, running on secure servers, and operated by reputable companies. Choose one that is trusted and recommended by our experts.
Yes, new betting sites often offer better odds to make their platforms more attractive to sports enthusiasts. In turn, this returns more profit on successful bets and makes the sportsbook more attractive to prospective punters.
References
- https://www.spond.com/news-and-blog/the-most-popular-sport-in-the-uk/ (Spond)
- https://www.statista.com/chart/28160/most-followed-sports-in-the-uk/ (Statista)
- https://www.owayo.co.uk/magazine/esports-tournaments-popular-en.htm (Owayo)
- https://www.investopedia.com/terms/t/twofactor-authentication-2fa.asp (Investopedia)
- https://safergamblinguk.org/take-action-safer-gambling-tools/self-exclude-from-gambling (Safer Gambling UK)
- https://oddsmatrix.com/sports/ (Odds Matrix)
